The "Holiday Region Heidiland" Agency has operated as a regional tourism marketing organisation since 1 January 1997. The region uses "Heidiland" to raise its general tourist profile, and comprises the Sarganserland-Walensee and Wartau areas.
In accordance with its remit, the Holiday Region Heidiland handles national marketing on behalf of over 50 partner organisations (tourist associations, municipalities, transport companies, associations and societies), that is to say, destination management. For this purpose it is provided with a total budget of CHF 1.1 million.
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